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How important is localization?

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I'm designing a website to provide support for internet connected devices. The website will also allow on-line purchases and subscription payments for accounts. I don't want to target only a specific country or region, but given that this is a new site, I don't want to invest a lot of time on detail before it has gained any traction.

Is it possible to get away with international standards rather than localization in most cases or is it significantly detrimental to do so?

If I can use international standards, are the following ones universal:

  1. Numbers are 1 000 000.00
  2. Currency values are USD 1 000 000.00
  3. Dates are 2014-06-09

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